Global warming and climatic change are some of the escalating menaces that affect the business operations and pose the greatest threat to the human survival. Marketers and the government are the key stakeholders that are required to initiate the ideas that can help in curbing the danger. According to Jianu, Turlea and Gusatu, consumers’ attention is now shifting to consumption of environmentally sustainable products. Therefore, it is easier for the marketers to utilize their knowledge in enhancing the awareness of these products and their significance as an effort to reduce climatic change. This paper discusses the role of the US politics and marketers in the process of reducing the effects of climatic change.
Firstly, the US government should introduce a policy that will compel the manufacturers to reveal some comprehensive details of their carbon footprints. These measures will play an integral role in global efforts to contain and mitigate the consequences of carbon emissions associated with climatic change. Hunt discusses that President Barrack Obama’s government introduced the regulations that require corporations to report their carbon emissions and pay taxes based on the level of these. However, some companies in other parts of the world are still reluctant in embracing these policies. The implementation of them will, nevertheless, be essential in the reduction of the effects of climatic change.
Secondly, the governments can also enhance the reduction of the effects of global warming by allocating significant resources for the campaigns against its spread and the related disastrous consequences. Accumulating notable financial resources will facilitate the development campaigns aimed at increasing the awareness of the climate change in the society. Thirdly, the governments should subsidize the environmentally-friendly products to enhance their affordability. Some sustainable products seem to be too expensive, which discourages the consumers from purchasing.
The marketers, on the other hand, have an obligation of persuading the consumers to make environmentally responsible choices regarding their energy and water waste. For instance, certain manufacturers are increasingly producing and promoting the sustainable products which have more positive social and environmental impacts. However, the society is not fully aware of the benefits of sustainability and this aspect affects their consumer preferences. Given the behavioral implications of the efficient markets, some consumers still infer that products that are superior in a particular attribute are inferior in other aspects. Therefore, marketers have a role to play by incorporating the 7 P’s of marketing in ensuring that people resort to the consumption of more sustainable products.
Automobile industry is considered to have the greatest influence on the climatic change in the world. The carbon emissions levels from different automobile enterprises are still high and this aspect considerably affects the rate of global warming. The number of people using cars that are not sustainable is still tremendously higher than those using more environmentally safe vehicles. However, the invention of the electric cars has a significant potential in transforming the industry into a more sustainable way. For instance, Tesla Motors is considered as the most promising Company through the innovation of the electric cars. The company does not compromise on the product because it is stable but ensures the performance excellence in safety and driver assistance power. Therefore, marketing companies should consider collaborating with such organizations and enhance the use cars as they are environmentally-friendly.
In conclusion, it can be evident that the government and the marketers have a role to play in the reduction of the impacts of global warming and climate change. This paper reveals that the US politics can intervene by advocating for significant policies that track carbon emissions which can be essential in the reduction of climatic change. The paper also shows how the automobile industry can be regulated and marketers’ role in increasing the awareness of the usage of electric cars. This aspect is potentially strong enough to cut down on the effects of climatic change tremendously.
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