Is your landing page converting poorly? Do people come and close the page? Add a video that increases conversions by 50-80%.
Why is this happening?
Dynamic content helps your offer not get lost among others. Images are easier to understand, so customers are more willing to order goods and services. A high-quality picture will be remembered, and clients will come back to you for more.
So, what do you need to know about video single pages or video landing pages?
Video marketing never goes out of style
Videos attract customers and increase sales several times. They clearly demonstrate the benefits of the product and inspire confidence. And all investments in video creation quickly pay off due to increased conversion.
The statistics about the usefulness of videos on landing pages speaks for itself:
59% of users will choose video over reading text on a landing page.
66% of customers confirm that the video increases the confidence that they need a purchase.
70% of users review videos about complex products.
According to statistics, video landings outperform ordinary one-page sites. Still in doubt, do you need a video? Catch a few more reasons.
Speed ??of submission of information
The video saves the client's time - why scroll and read when you can click on Play and get basic information in 1-2 minutes?
Visibility
Show all arguments instead of long text descriptions. Customers know they will pay for their comfort. Images sit firmly in their heads. Maybe the viewers did not think that they needed an OnHub router, but the video pressed on familiar problems.
Unobtrusiveness
What will you like better: the phrase “Order your jump today and get a 15% discount” or a video where you will see how it will happen? Most likely the latter, because you will want to experience similar emotions, and for this you do not need to be persuaded with selling phrases.
Roller length
You have a limited resource at your disposal - the visitor's attention. As soon as the user gets bored, he just closes the page. Therefore, videos for 60 seconds
https://explain.ninja/60-second-video/ are best perceived.
With video in marketing, everything is the same as with text - you only need a squeeze, a message that evokes emotions in a matter of seconds. The video should either explain (how what you propose works) or evoke a powerful emotion (laughter, adrenaline, admiration). Ideally, do both. Then the client will be ready to give the money.