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What is crowd marketing and how is it useful?

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Wednesday, March 24, 2021 at 7:10 PM filed under General postings

One of the most important tools for online advertising and website promotion is crowd marketing (crowd - "crowd", marketing - "advertising"). Its essence is to increase brand awareness and targeted traffic to the site using social signals. Various comments, reviews, posts on blogs and social networks, with a competent approach, will deliver a decent number of "warmed up" visitors.

Crowd marketing differs from ordinary spam with meaningful content and strict thematic links. It does not use stupid sowing of links wherever possible, but thoughtful work with the target audience, analysis of its desires and pains. Technology creates a crowd effect - people begin to trust recommendations from reviews and share information about the advertised product among themselves. The result is achieved:

Brand recognition
Traffic and conversion growth
Improving reputation and increasing the level of trust of potential clientele
Website promotion. Links in content on crowd technology work better for SEO than those bought on exchanges, since the quality of donor sites is usually low.
 
Crowd Marketing Mechanism and Advertising Campaign Planning
 
At the first stage of creating an online advertising campaign, you need to carefully study the target audience of a product or service: what kind of people they are, where they communicate, what services and social networks they use. Then you need to choose the right keywords (queries) for which they are looking for the necessary information.
 
Therefore, crowd marketing is an integral part of SEO (search engine optimization of the site), the content of advertising posts must contain keywords on the topic and correspond to them on the landing page.
 
After that, you need to select suitable sites for placing crowd links. Usually these are general thematic, narrowly focused or regional resources of the following types:
 
Review sites
Questionnaires and forums
Reference books and maps
Groups in social networks
Comments on related articles, as well as the blogosphere
 
You can start selecting sites and "pumping" accounts on them yourself or order ready-made services. In the latter case, the process is faster. You should pay attention to attendance, reputation and rules for moderating messages on the resource. If at least one of the parameters does not allow you to publish links or have a large number of views, you should not waste time on it.
 
The mechanism of Internet marketing in a crowd version
 
After analysis and planning, you can start working with target audience and here the most difficult part begins. The essence of crowd link marketing is to really interest a potential consumer, and not just provoke them to click on it. Otherwise, there will simply not be a significant effect from such advertising. Communication with the target audience should be conducted approximately in the following way:
 
Reviews should have a restrained tone, enthusiasm and obsessive advice do not inspire confidence. You just need to describe what the person received and why he liked it, and then unobtrusively add the link.
Comments should also not be of an openly advertising nature, but contain real, interesting information.
Forum posts and questionnaire responses should answer a person's question exhaustively and only then suggest a link to the landing page.
 
Benefits of crowd marketing
 
If you establish interaction with the consumer as described above, then the audience and, accordingly, the conversion begins to grow like an avalanche. People are already beginning to recommend a landing page, and besides, the site grows in the TOP of search results due to real, effective links from a live audience. There is an opportunity to manage your reputation, you can notice and neutralize negative comments in time.
In addition, it is more convenient to promote relatively new, little-promoted goods and services. New items are bought more willingly on recommendations than on the appeal of advertising. Crowd marketing technologies provide great benefits and the possibility of high-quality, growing promotion, but you only need to work with the audience live, otherwise people immediately see hidden advertising and are in no hurry to go to the site.
 
 
 

 

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