The growing number of website translation and localisation services that are emerging have revolutionalised the way everday business is being done in countless industries, providing amazing conveniences and life changing services despite the boundaries of language. While the true applications of website translation are far too many to number, below is a list of three major industries, and a brief overview of how they are finding website translation to be a vital tool in their day to day operation.
Travel and Tourism
When it comes to traveling and tourism, there is obviously going to be people involved from different cultures, and who speak different languages. Going on vacation is a very exciting time, but whether you are traveling by train, plain, or automobile, having to deal with the arrangements and stresses of traveling, can really put a damper on the mood of your trip. Things can get especially frustrating if there are communication issues because more than one language involved. This is why in today’s marketing world, specialized translation and localisation services are absolutely essential to running a reputable, profitable business in the tourism or travel industry. Here are some of the benefits that hiring a a good firm to help you out:
Since there are often times large ammounts of money involved in planning a trip or vacation, accurate translation is a MUST. From airline tickets to hotel reservations, it is important that they find everything is exactly as they expected it to be, based on the information on your page. Incorrect information can lead to customer complaints, and just makes the page look unreliable. The translation should also be done in a way that seems personilised and natural to the person reading it.
Hospitable and friendly customer service is very important to every type of travel and tourism related business. When people are on vacation, they expect to relax and be catered to, and what better way to feel at home than to have the ability to communicate in your mother toungue.
Airlines, resorts, and travel agencies often offer special deals that are too good to miss out on. Unfortunately, many people do though, simply because they didn’t get to hear about it. With over 2 billion people using facebook alone, these days, social media is the way to get the word out. By hiring a capable translation and localisation company, you will be able to tap into this huge potential customer base. They will be responsible for posting and managing quality and optimised material, replying to customer posts in their native language, and more to help your sites social media campaign to go viral.
-Retail/Online Sales
When designing an online retail sales website in any language, it must be done with a very specific purpose in mind; increase the odds of a visitor making a purchase. This can take quite an expertise to accomplish on an English website, but when you decide to expand your business through website translation, it can be especially tricky, and will definitely require the help of a proffesional company for the best results.
Generally, customers are distrusting, and this can be especially true when it comes to making an online purchase. Maybe it is because they got ripped off in the past on another online purchase, where the item in the picture looked twice as big as what they got in the mail. Or maybe they thought that everything in the picture was included, when really, it was just one item. Through the employment of an experienced website translation and localisation campaign, your website will be clearly and accurately translated in a way that promotes the easiest usability for your target audience possible. All conversions and currencies will be correct, and there will be detailed descriptions of all products. This way, customers feel well informed, and confident about the purchase they are about to make. Ease of navigation and usability are especially important when it comes to designing a Translated website, because if it isn’t as easy to understand or use, the potential customer can easily turn away to a competitor whose is.
Effective search engine optimisation method are especially important in online retail sales website, since it is such a competitive business. A good website translation and localisation company not only setup ypur translated website, but also employ the proper L.O.T.E ( language other than English) SEO campaign. This will consist of country specific link building, article submissions, and blog posting to gain higher rankings in the targeted localised search results. In conjunction with an SEO campaign, multi lingual social media management is great tool also offered by many localisation companies to give a major boost to marketing.
Government
The idea of every successful and just government is that it should cater to all of its peoples, which makes website translation absolutely essential in many areas of government operation. Many countries are home to a wide variety of diverse populations, so these sites are not only translated into one other language, but many, making sure that not a single one is unthought of. Since many of the dealings that take place can be very important in nature, accurate and clear translation is essential. Clear communications and understanding of all information on the sides of both parties involved can avoid countless mistakes that could have otherwise resulted in serious financial or legal consequences. Website translation is used in almost every area of a well formed government system, examples of which are agriculture, court systems,public aid, military, education, and immigrations.
While the purpose of many other website translation and localisation campaigns is to market something, the sole purpose of a government website translation is to inform and communicate. For This reason, there are no need for the multi lingual link building, advertising, and intense LOTE web translation SEO campaigning of other types of sites.
These are just a few examples of how website tranlation is in invaluable tool to the operation of many industries. There are also numerous businesses in the industries of manufacuring, resources, media, and software development who find website translation essential.
Web Site Translation on an as-required, hourly, daily, weekly or monthly basis. This is a cost-effective and hassle-free way to manage your website. We will monitor your website and update your multi-lingual websites accordingly. Please visit: www.translationlogic.com
